Retailers, by all accounts, have seen demand levels return to normal and therefore have plenty of excess stock. If consumers were still buying these video cards at a level above their MSRP, you would not be seeing price drops anywhere. Retailers - and indeed Nvidia/AMD board partners themselves - generated significant revenue and profits due to the unprecedented demand and shortage. Second, you have to remember that it wasn’t just scalpers who were selling GPUs at inflated costs. “By the end of April, beginning of May, we should start to see things return to a more attractive price.” “I do expect GPU pricing to realign with where the market used to be, given the boom in the market is now coming to an end,” the head of PC components at a leading computing retailer said. So why are online marketplaces aggressively dropping the prices across the board for some of the most popular graphics cards? There are a few reasons to consider.įirst, it was already a foregone conclusion that prices will start to normalize around May - a scenario that was previously emphasized by a U.K. But why?Īs for the Newegg listing of the Gigabyte RX 6900XT Gaming OC, that $950 price point (without the rebate) is a $300 discount from what is was being sold for in recent months. In April, Tom’s Hardware highlighted that this AMD GPU was being offered for an average price of $1,256 on platforms like eBay. Asus even reportedly handed out huge bonuses thanks to the amount of money it was generating from graphics cards.Ĭards like the RX 6900XT, regardless of the model, were consistently listed for well above $1,000 on 3rd-party marketplaces, at least throughout 2021. Even last-gen boards saw scalpers and re-sellers listing them for hundreds of dollars above their original price.ĪMD, Nvidia, scalpers, crypto miners, and board partners for Team Green/Team Red all saw their bottom line increasing by a significant margin. In fact, Tom’s Hardware notes that at one point during 2021 average GPU prices were above a staggering $1,000. Since the pandemic began in 2020 that kickstarted the chip shortage, coupled with bottlenecked supply chains, current-gen AMD and Nvidia graphics cards have been almost impossible to buy at MSRP. If you read that last sentence before 2022, you’d automatically assume it’s either a scam, defective product, typo, or a flat-out lie. Interestingly, though, Newegg has actually listed a $50 rebate on top of the price reduction, which means you can pick up a powerful AMD gaming video card for $899. That’s a $50 drop from AMD’s $999 MSRP for this specific range of video cards. Case in point: The AMD Radeon 6900XT Gaming OC model can now be purchased for $50 below the official MSRP.Īs reported by Tom’s Hardware, the Gigabyte RX 6900XT Gaming OC is currently being sold by U.S. In some cases, though, certain boards are now available for a price that is below their recommended retail price tags.
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